Pinterest is currently the toast of the town in the world of social media. Even the world’s most powerful man, Barack Obama
, couldn’t resist the temptation of pinteresting. However, Pinterest has also been in the news for all the wrong reasons—spammers making merry out of it without the fear of being caught. None the less, despite the sensationalism and criticism, there’s no doubt that Pinterest is an altogether new approach to social media. I personally believe Pinterest can prove to be a fantastic marketing tool if they were to follow these seven golden rules....
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Why Marketers Have No Choice but to Adopt Marketing Technology
April 4, 2012
The obvious hit me at Adobe’s Digital Marketing Summit in Salt Lake City a few weeks back. Marketers are finally going to have no choice but to use technology to survive the day to day management of the message and the medium. What Adobe’s CTO, Kevin Lynch, showed was the ability for an iPad, a marketing manager, a graphic designer, and a computer running Photoshop to create, modify and execute a creative campaign from remote locations, with minimal mouse clicks, and then tie the campaign to metrics of success and recalibrate in real-time.
21% of Pinterest Users Have Purchased Something They’ve Seen as a Pin
April 2, 2012
From The Next Web
There's no doubt that Pinterest continues to gain traction for users who enjoy creating collections of things to share with others. We know that businesses are seeing tons of traffic to their sites from Pinterest users as well, showing that the premise of curated collections on a social network could actually generate sales.