The 5 Online Holiday Shopping Personalities
"It's the most wonderful time of the year!" Especially for retailers. Although the days between Nov. 1 and Dec. 31 are painfully demanding for retailers, they're also, by far, the most fruitful. This is increasingly true for those who manage online holiday campaigns. In 2011, over $35.3 billion was spent online on holiday shopping in the U.S. alone, a new record over previous years. This year, online holiday sales are expected to grow by another 12 percent. As we enter into the thick of the 2012 holiday shopping season, online advertisers must be prepared to take full advantage of the holiday spending fury.