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The 12 Pillars of Reader-Friendly Email Marketing

June 27, 2012
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Ah, your first email message from the latest list you opted into. Cool! Let's check it out and see wha ... AAAH! Eyes burning? Yeah, you just got burned by some really unpleasant email marketing design. Okay, so maybe I'm being a little hyperbolic, but you must know what I'm talking about. What's with the flashing GIFs? Color overload? Excessive font experimentation? If you're guilty of any of those (or what we're about to talk about in this blog post), you might be rocking your email recipients' worlds, and not in a good way....

 

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3 Email Marketing Lessons to Learn From Telemarketers
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In today's marketing world, you simply can't turn a prospect into a customer without email. And with each passing day, electronic communication becomes the most common way prospects first respond to a prospector. The telephone will always play a crucial part, but a well-crafted email strategy will go a long way toward making that dialogue happen.
 
If Email's Broken, Why Aren't You Fixing It?
June 1, 2012 From Carolyn Goodman
Call me naive, but I don't understand why any company should still be experiencing poor email open and click through rates. Let's cut to the chase: Successful email marketing consists of four parts: The List, the "From" line, the "Subject" line and the Creative. However, the most fascinating article I've read recently about how to design more effective emails comes from Red C, a direct and digital marketing communications agency based in the UK.
 

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<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

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You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

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