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The 12 Pillars of Reader-Friendly Email Marketing

June 27, 2012
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Ah, your first email message from the latest list you opted into. Cool! Let's check it out and see wha ... AAAH! Eyes burning? Yeah, you just got burned by some really unpleasant email marketing design. Okay, so maybe I'm being a little hyperbolic, but you must know what I'm talking about. What's with the flashing GIFs? Color overload? Excessive font experimentation? If you're guilty of any of those (or what we're about to talk about in this blog post), you might be rocking your email recipients' worlds, and not in a good way....

 

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