Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7, always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them: 1. Plague of not paying attention to what’s being said on social media....
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2012's Worst Direct Marketing Headaches
January 1, 2012
From Home Page
In the interview process for Target Marketing magazine's January cover story, "The Big Qs of 2012," we asked our expert panelists what they foresee being the biggest headaches for direct marketers this year. Several of them declined to answer, but those who did answer offered these warnings:
10 Email Mistakes That Cause Campaigns to Underperform (and How to Fix Them)
December 7, 2011
From Today @ Target Marketing
I've been in the email marketing industry a long time—more than 10 years—which means I've pretty much seen it all. But what surprises me the most are the mistakes that keep happening over and over again. Many of these should have been eradicated long ago. We talk a lot about best practices, but here is a list of the 10 worst practices that are killing email campaign ROI.