TED Talk: What B-to-B Demand Generation Marketers Can Learn From “the Mesh”

February 21, 2012

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“The Future of Business is the ‘mesh,’” tech entrepreneur and environmentalist Lisa Gansky says. “The future of business is the mesh,” meaning that businesses which embrace “sharing platforms” as their model will be those best-equipped to succeed in the long term. Like most TED Talks (in my opinion!), hers is fascinating in its own right, but I think her consumer-world ideas and examples have plenty of currency in our world of demand generation as well. Here are some of the highlights I found relevant....

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Source: Lauren on Demand

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Lisa Gansky

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FROM THE BOOKSTORE

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

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