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Targeting Vs. Privacy: Who Will Win?

August 20, 2012
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People probably realize that if they're online or use a mobile device, they're being tracked. But what most people probably don't realize is just how much data are being collected about them for the purpose of targeting ads at them. At some point, users will rise up and defend themselves. At that point, what will advertisers do when they no longer have the data for targeting or are no longer allowed to use the data they already have in such loose and unrestricted ways? Let's investigate. Creepy amounts of data are being collected: In the past, data about users
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Don’t Be Creepy: Using Robust User Data for Ad Targeting While Respecting Privacy
February 16, 2012 From Craig Greenfield
When your brand possesses or has access to data that provides deep visibility into user interests, you should use that visibility to create more relevant ads, thus increasing performance while limiting costs. But with deep visibility comes deep responsibility to respect privacy. The fastest way to hurt performance is to cross into the creepy zone. Don’t be a creeper.
 

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