Taco Bell’s ESPN College Football campaign for the Bowl Championship Series generated over 225,000 scans. QR Codes on 12-pack taco boxes and accompanying soda cups resolved to a Web page with analyst Mark May
previewing upcoming games. The campaign launched on December 20th and ran until 3rd February, but I would guess scanning dropped off considerably after the National Championship Game on January 7th. QR Code management was provided by Snipp Interactive and CEO Atul Sabharwal
made some interesting observations: “The volume of responses in the timeframe really underlines the strength of QR Codes as a mobile response mechanism...
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