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Taco Bell QR Code Generates 225,000 Scans

February 27, 2013
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Taco Bell’s ESPN College Football campaign for the Bowl Championship Series generated over 225,000 scans. QR Codes on 12-pack taco boxes and accompanying soda cups resolved to a Web page with analyst Mark May previewing upcoming games. The campaign launched on December 20th and ran until 3rd February, but I would guess scanning dropped off considerably after the National Championship Game on January 7th. QR Code management was provided by Snipp Interactive and CEO Atul Sabharwal made some interesting observations: “The volume of responses in the timeframe really underlines the strength of QR Codes as a mobile response mechanism...

 

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4 Tips to Get in the Mobile Mindset
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We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done. Yes, building these into your strategy are the core foundations of mobile success, but mobile is more than technology … Mobile is about your customer. Now, I'm not here to shout out stats, because I've provided those before. And, frankly, you're here … so you know adding mobile to your business is critical. Your customers are mobile ... therefore, your business needs to be.
 
Target Holiday 2012 Ad
5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season
November 26, 2012 From Today @ Target Marketing
In the United States, while brick-and-mortar stores saw last week's Black Friday as their biggest shopping day of the year, online holiday sales are predicted to grow by 12 percent this year, and e-commerce professionals are promoting new techniques to drive sales on mobile devices. In fact, Deloitte predicts that shoppers' smartphone activity, including research, coupon use and purchases, could account for $36 billion in holiday sales this year.
 

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