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Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources

November 2, 2012
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VerticalResponse … announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets. The data are compiled in an online social media marketing infographic … "Our survey confirms that small businesses are understanding the value of social media," said Janine Popick, VerticalResponse CEO/founder. "They're spending more time doing it, and investing more
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VerticalResponse Launches Mobile App for Social Media Marketing
February 17, 2012 From eM+C Daily

Company: VerticalResponse, a provider of self-service marketing solutions for small businesses, including email and social media marketing, online surveys, event marketing, and direct mail marketing

Product/Service: Roost by VerticalResponse

What it Does: Enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features — no matter where they are.

 

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