Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Survey Says Most Americans Don’t Want Mobile Payments

May 2, 2012
Get the Flash Player to see this rotator.
 
Despite numerous companies trying their best to own the mobile payments space, most Americans don’t want to use their phones for payments. At least according to the latest survey on smartphone payments. The New York Times reports on a survey from University of California in Berkley that says “adult Internet users” in the U.S. aren’t quite ready to pay with their phones. The Nokia-funded surveyed asked questions of 1,203 people, with a 3.4 percent margin of error....

 

More Suggested Content:

Jay_Emmet
Understanding the Mobile Wallet: 3 Things Retailers Must Know
June 22, 2011 From ROI Report

Mobile payments are complex, with disparate technologies and business models targeting various markets depending on how mobile users choose to transact — e.g., SMS payments, mobile wallets or app stores, just to name a few. This is particularly relevant for credit card issuers, device manufacturers, mobile operators, internet giants, retailers and even startups, who rely on their direct relationships with millions of consumers.

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: