Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive. Twenty-eight percent of smartphone- or tablet-owning adult holiday shoppers plan to shop on Thanksgiving Day with their mobile devices, nearly double the percentage from 2011, when only 16 percent said they would use a mobile device to shop on "Mobile Thursday." In addition to shopping for the holidays, 29 percent of smartphone or tablet owners say that they have used or plan to use...
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In a time when smartphone use is experiencing rapid growth, it's important for businesses to think about how they can seize communication opportunities presented by mobile technology—especially in marketing to other businesses. From a visual for one-on-one sales pitches to a comprehensive product catalog for viewing on the go, there are a number of potential uses for mobile marketing and purchasing. Already, marketers are prioritizing the mobile users, thinking about their needs first in the development of digital assets.