Survey: Consumers to Shop via Mobile Phones on Thanksgiving

November 20, 2012

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Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive. Twenty-eight percent of smartphone- or tablet-owning adult holiday shoppers plan to shop on Thanksgiving Day with their mobile devices, nearly double the percentage from 2011, when only 16 percent said they would use a mobile device to shop on "Mobile Thursday." In addition to shopping for the holidays, 29 percent of smartphone or tablet owners say that they have used or plan to use...

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Source: Chain Store Age

Companies Mentioned:

Digitas

People Mentioned:

Chia Chen

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