Subject Line Gimmicks Won’t Solve Your ‘Open’ Problem

I’ve been seeing stars in my inbox lately, along with arrows, hearts, airplanes, hashtags and asterisks, all in subject lines aimed at making these emails stand out from all the other messages. A growing number of email marketers are using this new gimmick to get recipients to notice and open their emails, as well as the usual suspects: the fake “oops” or correction email and the phony forward-reply.

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