Study: Reviews and Images Drive Clicks in Mobile
Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the iPhone. For the iPhone-app study, just published yesterday, Mediative monitored eye- and click-tracking with 12 people in Canada.