Study Reveals Marketers’ Inbox Placement Rates Continue to Decline

Return Path, a provider of email intelligence, today announced the findings of its Email Intelligence Report, saying marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam trap hits. This is considerably higher than any other source, including botnets, which surprisingly account for only 3 percent of complaints and 11 percent of spam trap hits. Compared to the same time period last year, U.S. marketers’ inbox placement rates decreased roughly 5 percent, spotlighting the larger trend of stagnant inbox placement rates over the past 10 years.

Related Content