Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Study: Poor Data Quality Plagues Customer Experience

January 25, 2013
Get the Flash Player to see this rotator.
 
While marketers acknowledge that data quality affects the customer experience, companies lack accurate information to improve things, according to a new report from data management company Experian QAS. According to Experian's “Data Quality and Customer Experience” report, companies manage contact data to improve efficiency, customer satisfaction and business decisions, but 94 percent of study respondents suspect their customer and prospect data might be inaccurate. Also, 92 percent said they have duplicate data within their systems, caused primarily by human data-entry errors and 93 percent said they have been negatively affected in some way during the past three years as a
...

 

Companies Mentioned:

More Suggested Content:

Customer Record Accuracy Depends on Quality External Data
April 28, 2010 From Today @ Target Marketing
The most powerful and sustainable competitive differentiator in business today is creating a compelling, customized customer experience. To accomplish this, you must know your customer. This sounds like a simple enough achievement. Yet to truly know your customer requires unprecedented levels of quality customer data which, as countless enterprises can attest, can be quite challenging to gain.
 
Joel Curry
Ensure a Positive Customer Experience With Accurate Data
October 12, 2010 From ROI Report
Contact data impacts many aspects of the retailer/customer relationship. If that data is inaccurate, future sales could be inhibited.
 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: