It's really beginning to look a lot like Christmas … everywhere you go. Seriously, everywhere you go, Christmas has arrived like an overnight blizzard: shiny, sparkling and inescapable. It seems like we are saying, "Tis the season" earlier each year and 2012 is no exception. As we all march toward Santa's big day, which email marketing tactics are trending and how does this year compare with the Ghost of Christmas Past? (I mean the 2011 holiday season?) RSR Research, along with my company, surveyed online marketers to learn more about the ways they will market to their customers and to find
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Happy Post-Holidays to Marketers: Focus Areas and How to Make it Count
December 23, 2011
From ROI Report
With the big holiday season nearly behind us, there are several steps retailers should take to get a jump-start on the competition at keeping the holiday sales momentum going strong well into the new year. Get a better understanding of how new and prospective customers are interacting with your brand when they return or exchange items they received as gifts.
`Tis The Season: Epsilon Releases 2012 Holiday Trend Report
July 26, 2012
From Today @ Target Marketing
According to Epsilon's 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through the holiday noise and drive online and in-store purchases. Based on analysis of the 2011 holiday season, the research examines channel-specific trends, the days of the week and weeks that are best for reaching consumer, as well as how these trends compare to previous years.