Study: How to Drive Sales During This Year’s Holiday Season

It’s really beginning to look a lot like Christmas … everywhere you go. Seriously, everywhere you go, Christmas has arrived like an overnight blizzard: shiny, sparkling and inescapable. It seems like we are saying, “Tis the season” earlier each year and 2012 is no exception. As we all march toward Santa’s big day, which email marketing tactics are trending and how does this year compare with the Ghost of Christmas Past? (I mean the 2011 holiday season?) RSR Research, along with my company, surveyed online marketers to learn more about the ways they will market to their customers and to find

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