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Strategic Perspective in 2013: Ask 9 Key Questions

December 13, 2012
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It’s December and, for many marketing organizations, that means strategic planning. The typical agendas are being discussed and, for most, 2013 will be a repeat in both strategy and tactics as 2012 was to 2011. Sure, we’ve added some cool stuff like social media to “keep up with the Joneses.” We’ve probably added some cutting-edge technology to our mix to manage all that social data, too. Lastly we’ve added some hip new buzz words to our marketing lexicon like Big Data, content marketing and #hashtag. But have we been able to carry forward any of our learning?...

 

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Get Ready for 2013: Email Marketing Redefined
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How much time do you spend thinking about your email marketing strategy? Would you make the time if you knew that changing your email marketing strategy could make your job easier, increase revenue, and improve customer acquisition and retention? Email campaigns can do it all, but they have to be carefully planned and orchestrated to make the good things happen.
 
CMO Council: Positive Outlook for Chief Marketers Globally; Salaries Up, Bonuses Tied to Performance
December 4, 2012 From Today @ Target Marketing
Despite a varied and mixed outlook for the global economy, chief marketers report positive outlooks for their roles and functional areas. Nearly 70 percent received a salary or bonus in 2011, and 73 percent expect the same at the end of this year depending on the performance of their businesses, reports the Chief Marketing Officer (CMO) Council.
 

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