Social Media Ads: Fairly Annoying, Rather Useless, Somewhat Effective

Consumer attitudes to social media ads aren’t all that pretty, but some consumers do take action after seeing social ads, finds a December report from Nielsen. While one in three social media users agree that ads on social networking sites are more annoying than other online ads, 15 percent say they’ve shared a social ad after seeing it, 26 percent have liked such ads, and 14 percent claim to have made a purchase as a result of one.

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