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Social Media Ads: Fairly Annoying, Rather Useless, Somewhat Effective

December 10, 2012
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Consumer attitudes to social media ads aren’t all that pretty, but some consumers do take action after seeing social ads, finds a December report from Nielsen. While one in three social media users agree that ads on social networking sites are more annoying than other online ads, 15 percent say they’ve shared a social ad after seeing it, 26 percent have liked such ads, and 14 percent claim to have made a purchase as a result of one.
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The Terra comScore Ad Value Research Study showed that if spoken to and reached with culturally relevant messaging in English and Spanish, Hispanics will react positively to brands online — more so than non-Hispanics. While non-Hispanics tend to view interactive advertising as intrusive, Hispanics seem to be appreciative of the brands that are trying to reach out to them.
 

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