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Facebook Graph Search Is Here. What Do Marketers Need to Know?

January 17, 2013
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When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," they'll listen even more. While Zuck did not focus on brands, it's clear where Facebook is going with its search strategy. And businesses large and small will be among the primary beneficiaries. What did Facebook announce? Zuck announced the social networking giant's foray into search in Menlo Park Tuesday. Instead of pages and links, the heart of Facebook search is called Graph Search, which
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