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Facebook Graph Search Is Here. What Do Marketers Need to Know?

January 17, 2013
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When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," they'll listen even more. While Zuck did not focus on brands, it's clear where Facebook is going with its search strategy. And businesses large and small will be among the primary beneficiaries. What did Facebook announce? Zuck announced the social networking giant's foray into search in Menlo Park Tuesday. Instead of pages and links, the heart of Facebook search is called Graph Search, which
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Facebook's Open Graph protocol provides marketers with significant opportunities, which makes even the king of search, Google, feel threatened. Open Graph has accounted for great changes in the world of search marketing, benefiting the e-commerce industry. Understanding the dynamics of Open Graph will give marketers leverage in the competitive e-commerce arena.
 

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