Why Brand Marketing Campaigns from Century 21, Mastercard, Expedia and Others Are Betting Big on Social Gaming

May 6, 2011

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Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). They’re jumping into the game—so to speak—with branded virtual goods, integrated ads and offers as well as games that combine digital and real-world incentives....

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Source: Mashable

Companies Mentioned:

	Google		Microsoft Corp.		New York Public Library
	eMarketer

People Mentioned:

	Bev Thorne		Adam Archer		Rajat Paharia
	Caro Llewellyn		Christopher Stemborowski

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

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