That’s why they should consider changing the name. Because the name “Social Advertising” throws off too many marketers and advertisers. They think it is advertising. But it really isn’t. First, social advertising should promote social content. Putting banner ads in people’s Twitter and Facebook streams isn’t the way to engage them on social channels. ... This is where it gets funky. Because regular advertising works best in long, sustained campaigns. Repetition over the length of a campaign hammers home brand awareness and increases message penetration. But this doesn’t work for social content...
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Cover Story : 35 Top Tips of 2012
December 2012
From Target Marketing
To close out the year, the
Target Marketing editorial staff reviewed all the content from the magazine,
Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.
B-to-B: Where Social Media Meets Direct Marketing
October 8, 2012
From Ruth P. Stevens
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B-to-B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. So they get a lot of measurable value from social media, and they pull it into their programs as a full-fledged member of the integrated marketing mix. In B-to-B, social media and direct marketing have-in other words-met, hit it off, and developed a long-term relationship.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
