Smartphones Will Drive 50% of Google Paid Search Clicks by 2015’s End

Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use, as well as to the introduction of enhanced campaigns—which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads. That’s expected to rise to 30 percent during the next three years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance on Google, Marin Software released its 2014 annual mobile search advertising report. As Marin EVP Wister Walcott highlighted in his talk at Marketing Land Summit

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