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Smartphones Will Drive 50% of Google Paid Search Clicks by 2015's End

March 20, 2014
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Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use, as well as to the introduction of enhanced campaigns—which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads. That's expected to rise to 30 percent during the next three years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance on Google, Marin Software released its 2014 annual mobile search advertising report. As Marin EVP Wister Walcott highlighted in his talk at Marketing Land Summit
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Optimizing Paid Search Campaigns for the ‘Third Device’
July 28, 2011 From Craig Greenfield
It’s time to think of tablets as a distinct “third device” and devise performance marketing strategies to engage tablet users. Advertisers must take advantage of the ability now offered in AdWords to target smartphones and tablets separately.
 
mobile search results
6 Reasons 'Large Advertisers Will More Than Double Paid Search Mobile Budgets in 2012’
March 28, 2012 From Today @ Target Marketing
Index finger and thumb spaced three inches apart, Matt Lawson touched the screen of his mobile phone to demonstrate how much real estate paid links take up in search results on the tiny device. That left about two inches of organic results on his phone, and it's part of the reason he says paid search is performing so well on mobile devices, citing the findings of Marin's report, "The State of Mobile Search Advertising in the U.S."
 

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