This demographic is being seen as highly important to marketers, as half of them use small screens first. According to the results of recent research from Weve … small screens—that is, those of smartphones, tablets and other connected gadgets—are considered to be the first and most important channel for almost half of the demographic of 18- to 34-year-olds. The research determined that the importance of the small screen to this group makes them an prime target....
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From Target Marketing
While Acxiom's recent mobile marketing study is aimed at informing wireless providers about how customers select carriers, the information from the Little Rock, Ark.-based data solutions firm also gives mobile marketers insight into consumer behavior and demographics.