Earlier this year, Twitter admitted it lost personal information on 250,000 or so users to hackers. Other organizations, including the
New York Times and the Federal Reserve, reported hackers had been inside their systems. The list of high profile hackings is so long that perhaps the day has come when companies should expect they will get hacked. Already, businesses must comply with policies about document access and document retention under
Sarbanes-Oxley and other regulations. They may soon be required to do more to prevent hacking—or face liability when they don’t. Fortunately, businesses may be able to eliminate one angle of...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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