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Should Big Data Businesses Be Forced to Prevent Hacking?

March 21, 2013
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Earlier this year, Twitter admitted it lost personal information on 250,000 or so users to hackers. Other organizations, including the New York Times and the Federal Reserve, reported hackers had been inside their systems. The list of high profile hackings is so long that perhaps the day has come when companies should expect they will get hacked. Already, businesses must comply with policies about document access and document retention under Sarbanes-Oxley and other regulations. They may soon be required to do more to prevent hacking—or face liability when they don’t. Fortunately, businesses may be able to eliminate one angle of...

 

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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