Seth Godin on Direct Response and the Coarsening of Culture

January 11, 2012

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TM Editor's Note: Seth Godin took some shots at modern direct marketing yesterday. Do you think they were cheap shots, or does he raise legitimate points?
Direct response advertising to strangers is demanding. You pay for your click or you pay for your stamp and then you get a shot at making a sale. No sale, no revenue, no revenue, no more stamps. As a result, direct marketers sometimes race to the bottom. They sell what sells the first time, and use the words that work right now.
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Source: Seth Godin's Blog

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Seth Godin

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

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