The Flats Sequencing System is costing the USPS more than it's saving, information submitted by USPS this week indicates. USPS's response to a question from the Postal Regulatory Commission showed that FSS has pushed up the costs of mail processing far more than it has decreased delivery costs. USPS invested more than $1 billion in the huge FSS machines to automate the labor-intensive process of handling catalogs, magazines, and other flat mail, but so far the results have been mixed at best. Meanwhile, the agency continues to seek special rate increases on some types of flat mail...
More Suggested Content:
Direct Mail : The Future of Mail Is Here
January 2013
From Target Marketing
There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this:
The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
Postal : Navigating the New USPS
October 2012
From Target Marketing
For direct mail to continue to be a profitable marketing channel, businesses and organizations must identify the most cost effective solutions for their marketing programs in light of this coming USPS transformation. Getting up to speed on these regulations and the impact on mail programs is critical to success.