SEO: Fraudulent DMCA Requests Spike After the Google ‘Pirate Update’ Algorithm

Remember in August, Google launched a new algorithm we coined the “Pirate Update”? It basically looked at the number of valid DMCA takedown requests processed and used that data to downgrade the rankings of sites that were found to be abusive in this area. Since then, it appears some people have been abusing the algorithm. reports that a company named “Yes It Is—No Piracy!” has been issuing DMCA takedown requests for perfectly legal content. The company has been issuing these takedown requests on behalf of several movie companies including Lionsgate, 20th Century Fox, BBC Films, Summit Entertainment, Sony Pictures

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