An Interview With a Google Search Quality Rater

January 24, 2012

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Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the Web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers everywhere. After Jennifer Ledbetter posted about the program last fall, one current Quality Rater contacted Search Engine Land wanting to explain and clarify some of what's been written and said about the program....

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Source: Search Engine Land

Companies Mentioned:

Google

Time Inc.

Universal Mailing Service

People Mentioned:

Jennifer Ledbetter

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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