The multibillion-dollar data brokerage industry, a growing force in online marketing, is drawing intensified government scrutiny. On Wednesday,
Senator John D. Rockefeller IV, Democrat of West Virginia, opened an extensive investigation of nine leading information brokers. Because Americans now conduct much of their daily business online, the senator said he was concerned that “an unprecedented amount” of personal, medical and financial information about people could be collected, mined and sold, to the potential detriment of consumers. “An ever-increasing percentage of their lives will be available for download, and the digital footprint they will inevitably leave behind will become more specific...
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You might wonder why I'm asking this question or wonder why you should care, but you should care. If you are a marketer, you are either a data broker or you do business with one. And, data brokers have become an area of interest in Washington.
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