Imagine messaging in "Mission Impossible" being a reality for email. "If you choose to accept this mission … this message self-destruct in five min." Email with time—the next evolution of email systems need to have the ability to declare time. Instead of sending an email to someone you can opt to enter, "please respond by date/time." This would enhance coordination and productivity. It will give an option of sorting emails by the time response is due. In the world of always on and connected, having Messaging coupled with time would help auto prioritize...
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Email Marketing Redefined: Driving Sales
January 21, 2013
From Debra Ellis
Increasing sales is the primary objective for most email campaigns. Email marketing works so well for driving revenue that people forget it is a multifaceted tool. There is a tendency to create a template and then delegate its population to a lower level team member. Doing this provides consistent revenue generation without requiring allocating additional resources. Since it works so well, why invest in making it better. The argument against the status quo in email marketing is simple. Redefining your strategy increases sales, improves loyalty and reduces costs.
Email : Taking Email's Measure
From Target Marketing
With the vast array of analytical information available in the email channel, the measure of success sometimes gets a little muddied—especially when there are multiple stakeholders claiming ownership of overall success. But then again, what is overall success? For most marketers, it's revenue; in particular, increasing revenue by improving your program. For others, it may be subscriptions or other desired actions or conversions. What's important is there's an overall goal measured—not campaign by campaign, but as an overarching result over time that can be compared against the same period in the previous year or to the previous period.