Search Retargeting Arrives on Facebook’s Advertising Exchange

Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX. Now the same tactics that make search engine marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Let’s take a quick look at what the Facebook announcement on search retargeting means.

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