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Say Goodbye to Websites: The Internet Is Becoming an App-o-verse

December 17, 2012
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There is a seismic shift under way in the digital world that within a decade will completely transform the Web into an App-o-verse. Several simultaneous trends are stacking up to change how we consume and create digital content, and platform companies are positioning themselves to enable the process. What we are seeing are the early stages of what I call, “The Appification of Everything.” This is not about adding more icons to your home screen, though, but about a fundamental shift in how we metabolize information and entertainment....

 

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By 2017, Swedish mobile phone provider Ericsson estimates that there will be 9 billion mobile subscriptions worldwide, including nearly 3 billion smartphones. With more people than ever accessing information via mobile devices, it’s essential marketers provide mobile-friendly content to multiple devices to reach existing and prospective customers.
 

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