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Sarcastic Binder Reviews a Hit on Amazon

October 19, 2012
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During Tuesday's debate, GOP presidential candidate Mitt Romney said that he had been given "binders full of women" when he sought females for cabinet positions while governor of Mass. Sarcastic binder enthusiasts pounced. A meme was born. Snarky Amazon.com customers have posted slews of fake (though incredibly in-depth) reviews on, you guessed it, binders. Many of the reviews, tongues firmly in cheek, give credit to the binders for their ability to contain females. ... This is hardly the first time Amazon.com customers have gone wild with the fake reviews.
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Content Marketing Thursdays: Leveraging Online Customer Reviews - LinkedIn Discussion of the Week
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So marketers may already know that customer reviews can aid search engine optimization efforts and, ultimately, conversions. But if they've only got systems in place to collect customer testimonials, what do they do about all those unsolicited social reviews that may not even live on their sites?
 
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OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every website that sells a product faces. The following are some tried and true tactics that, over the years, I've seen make a difference. Some may seem simplistic, but they DO most definitely impact your online conversion rate.
 

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