Samsung’s Ads Are Most Effective of the Year, But Fail to Take Bite Out of iPhone

Samsung got a lot of attention, not to mention video views, for its funny send up of the Apple iPhone faithful in its Galaxy ads in 2012. But humor and celebrity users like LeBron James weren’t enough to unseat Apple as the most effective mobile phone advertiser in 2012, according to ad effectiveness research firm Ace Metrix. Samsung did win the hard-fought tech category overall—which includes PCs, tablets, phones and TVs—by producing numerous high-quality spots for its myriad products. “It’s one thing to create a great ad. It’s another to do a consistent good job over 45 or 50 executions,”

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