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Samsung's Ads Are Most Effective of the Year, But Fail to Take Bite Out of iPhone

January 7, 2013
Samsung got a lot of attention, not to mention video views, for its funny send up of the Apple iPhone faithful in its Galaxy ads in 2012. But humor and celebrity users like LeBron James weren't enough to unseat Apple as the most effective mobile phone advertiser in 2012, according to ad effectiveness research firm Ace Metrix. Samsung did win the hard-fought tech category overall—which includes PCs, tablets, phones and TVs—by producing numerous high-quality spots for its myriad products. "It's one thing to create a great ad. It's another to do a consistent good job over 45 or 50 executions,"...

 

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A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

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