According to Facebook's new search feature, only two of my 526 friends like cats. Judging by the number of cat photos filling my feed every day, this is obviously not accurate. It also demonstrates one of the big problems with Facebook's approach to search. The company's new tool, awkwardly named "Graph Search," was announced with much fanfare at Facebook's Menlo Park campus Tuesday. The new search feature lets you draw connections between people, their profile information and their interests on Facebook. In theory, it's a good recipe for finding recommendations for doctors, businesses, products, TV shows or bands...
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First Look at the New Facebook Search
January 16, 2013
From Social Fresh
Facebook is making a ton of announcements about their new Graph Search. ... Some of the features demoed today within Graph Search:
* Search for friends by where they live, where they work, who they are friends with.
* Search for photos of friends based on where they were taken, how many likes/comments they have, when they were taken.
* Search through photos you have liked Search for local businesses, like restaurants, based on where your friends have gone.
* You can refine by place type, liked by, places in (location), Visited by (My friends), similar to Foursquare.
Social Advertising Isn’t Really Advertising
January 16, 2013
From High Talk
That’s why they should consider changing the name. Because the name “Social Advertising” throws off too many marketers and advertisers. They think it is advertising. But it really isn’t. First, social advertising should promote social content. Putting banner ads in people’s Twitter and Facebook streams isn’t the way to engage them on social channels. ... This is where it gets funky. Because regular advertising works best in long, sustained campaigns. Repetition over the length of a campaign hammers home brand awareness and increases message penetration. But this doesn’t work for social content