Retailers Enliven Catalog Offerings Through Apps

When you browse Anthropologie’s stores, you feel as if you’re wandering through an artsy home, where there are sure to be closets full of eclectic outfits, bedrooms with bohemian quilts and kitchen tables with mismatched dishes. But when you visit its e-commerce site, you get none of that feel; you’re just scrolling through an unimaginative grid of clothes worn by wooden mannequins. Anthropologie wants to change that, and thinks the tablet is the key.

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