Content Marketing Spending Will Grow in 2014, Research Says

More than half of marketers anticipate the budget allocated to content marketing will grow in the next fiscal year, according to research released by Loyalty360. The study also shows accurately capturing the value content provides an organization and keeping up with consumers’ expectations for content are challenges reported by more than one-third of marketers. “In many of the conversations our association is having with brands about their content marketing, we are hearing that creating and executing on a successful content strategy is a challenge. Monetizing content is becoming a big priority, but a big hurdle,” says Mark Johnson, CEO

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