Reebok’s “Production Studio” will launch later this year to speed up the creation of targeted content to customers, while the recently launched “Digital Hub” is being used to understand the relevancy of existing promotions and how people receive them. The company has spent the last five months developing tools to extract the insights as well as spot opportunities from conversations happening within its online communities. Those findings will make future campaigns more attuned to customers’ interests as well as reflect the brand’s ethos of pursuing a “fuller life through fitness”...
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In April 2014, Meredith Corporation announced the folding of Ladies Home Journal, the 130-year-old monthly magazine. In its place will be an online quarterly version with 35 fewer staff members and moved from New York to Meredith headquarters in Des Moines. This is in order to "keep the magazine's brand alive." In the 1970s and 1980, I created circulation packages for a number of women entrepreneurs who started competing magazines.