Reebok Edits and Refines its Social Media Footprint
Reebok's social media presence had become unwieldy in recent years. Marketing managers around the world established Facebook pages for seasonal ad campaigns. Twitter accounts popped up for different product lines. And myriad YouTube channels were created to share content. Over the course of two social media audits, Reebok identified more than 600 social media accounts. "We were building pages based on our needs and campaigns," said Tyler Bahl, global brand engagement, media manager at Reebok. "We wanted to make it about our consumers and how they use social media."