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Reach More Consumers With a Welcome Series

November 26, 2012
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A welcome series is just what it sounds like. A series of email messages sent to welcome new users to your list and, more importantly, to turn these free subscribers into entities that achieve your business goals for them. This could be via direct sale, increased email or website page views (if you have a cost-per-impression ad model), or something else. New users are a critical part of your list. They tend to have much higher open and clickthrough rates than people that have...

 

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Ross Kramer-listrak
Critical Elements to Getting Your Welcome Messages Right From the Start, Part 2
April 16, 2010 From All About Email
In part 1 of this series on welcome messages, I discussed the benefits of an automated welcome series over a single welcome message, namely the ability to build long-term customers and brand advocates, increase subscriber value and campaign return on investment, and reduce subscriber attrition. In this installment I’ll cover five additional elements of a successful welcome series, focusing in on the content of messages.
 
Ross Kramer-listrak
Critical Elements to Getting Your Welcome Messages Right From the Start, Part 1
March 26, 2010 From All About Email
Welcome messages are an important part of your email marketing strategy for many reasons: They validate email addresses, confirm opt-in and subscriber details, provide opportunities to collect profiling data, and engage subscribers at the time they’re most interested in your brand.
 

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