Reach More Consumers With a Welcome Series

November 26, 2012

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A welcome series is just what it sounds like. A series of email messages sent to welcome new users to your list and, more importantly, to turn these free subscribers into entities that achieve your business goals for them. This could be via direct sale, increased email or website page views (if you have a cost-per-impression ad model), or something else. New users are a critical part of your list. They tend to have much higher open and clickthrough rates than people that have...

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Source: ClickZ

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