I'm all for adopting an informal tone. I'm even perfectly okay with using slang and a bit of profanity, if necessary. But here's where I draw the line: Informal writing is not the same as sloppy writing. Casual writing is not the same as careless writing. At the risk of offending anyone, I'm here to tell you that far too much of what I read online falls somewhere between garbage and crap. Once my crap detector goes off, I'm gone—off your blog, off your site and out of your world....
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4 Steps to Using the Seven Copy Drivers
July 7, 2010
From Today @ Target Marketing
In his recently released book, "The Secrets of Emotional, HOT-Button Copywriting"—published by DirectMarketingIQ, the research division of the Target Marketing Group—direct marketing consultant Denny Hatch shows that, in order to change a prospect's behavior, it's imperative to use one (or more) of the seven key copy drivers identified by two of the greatest direct marketing gurus, Swedish entrepreneur Axel Andersson and direct marketing agency founder Bob Hacker.