Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Quit Giving Me Garbage! 5 Steps to Fine-Tune Your Writing Voice

September 12, 2012
Get the Flash Player to see this rotator.
 
I'm all for adopting an informal tone. I'm even perfectly okay with using slang and a bit of profanity, if necessary. But here's where I draw the line: Informal writing is not the same as sloppy writing. Casual writing is not the same as careless writing. At the risk of offending anyone, I'm here to tell you that far too much of what I read online falls somewhere between garbage and crap. Once my crap detector goes off, I'm gone—off your blog, off your site and out of your world....

 

People Mentioned:

More Suggested Content:

Legendary Creative Strategies for Customer Acquisition and Retention
August 16, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on August 16th as part of the 2012 Integrated Marketing...
 
4 Steps to Using the Seven Copy Drivers
July 7, 2010 From Today @ Target Marketing
In his recently released book, "The Secrets of Emotional, HOT-Button Copywriting"—published by DirectMarketingIQ, the research division of the Target Marketing Group—direct marketing consultant Denny Hatch shows that, in order to change a prospect's behavior, it's imperative to use one (or more) of the seven key copy drivers identified by two of the greatest direct marketing gurus, Swedish entrepreneur Axel Andersson and direct marketing agency founder Bob Hacker.
 

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: