QR Codes Get New Standards in Mobile Commerce

QR codes have long been powerful marketing tools for advertisers looking to engage mobile consumers. The codes have been growing beyond the boundaries of marketing, however, and have been entering the realm of mobile commerce. QR codes are becoming more common throughout the world in their association with “pop-up” stores and are being used by retailers to sell products directly to consumers. In the U.S., this practice is becoming so common that the need for guidelines and standards for the use of QR codes in mobile commerce is becoming more necessary.

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