More Brands Rely on Triggered Email Messaging, Report Finds

Epsilon, a provider of direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the Q3 2012 North America Email Trends and Benchmarks report. The report shows growth in the use of triggered messaging, up 19.1 percent year-over-year. Triggered messages yielded 75.1 percent higher open rates and 114.8 percent higher clickthrough rates compared to business-as-usual (BAU) messages in this year’s third quarter.

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