Overcome by Ineffectiveness of DMA2012 Direct Mail
I was registered as a speaker for the DMA conference, and I very much looked forward to an exciting conference with a great lineup of speakers and sessions. What I was less impressed with was the show sponsors’ approach to marketing. For instance, one day I received 22 pieces of direct mail from sponsors of the event (and 5 to 10 most other days). This was spray and pray marketing in its most virulent form, overwhelming me with a barrage of on stand competitions.