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Overcome by Ineffectiveness of DMA2012 Direct Mail

October 23, 2012
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I was registered as a speaker for the DMA conference, and I very much looked forward to an exciting conference with a great lineup of speakers and sessions. What I was less impressed with was the show sponsors’ approach to marketing. For instance, one day I received 22 pieces of direct mail from sponsors of the event (and 5 to 10 most other days). This was spray and pray marketing in its most virulent form, overwhelming me with a barrage of on stand competitions.
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Are Direct Marketers Really Out of Touch? - LinkedIn Discussion of the Week
October 5, 2012 From Today @ Target Marketing
Yesterday, we ran a link to a story from Marketing Week that we did not all agree with, but that we thought would be interesting to out direct marketing readers: "Direct Marketers 'Are Out of Touch' With Consumers." So here's what we want to know: Do you buy it? Are direct marketers out of touch with consumers? Spoiler alert: I don't buy it.
 
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