I was registered as a speaker for the DMA conference, and I very much looked forward to an exciting conference with a great lineup of speakers and sessions. What I was less impressed with was the show sponsors’ approach to marketing. For instance, one day I received 22 pieces of direct mail from sponsors of the event (and 5 to 10 most other days). This was spray and pray marketing in its most virulent form, overwhelming me with a barrage of on stand competitions.
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Are Direct Marketers Really Out of Touch? - LinkedIn Discussion of the Week
October 5, 2012
From Today @ Target Marketing
Yesterday, we ran a link to a story from
Marketing Week that we did not all agree with, but that we thought would be interesting to out direct marketing readers: "Direct Marketers 'Are Out of Touch' With Consumers." So here's what we want to know: Do you buy it? Are direct marketers out of touch with consumers? Spoiler alert: I don't buy it.
Attribution and the 'Mail Moment' in the Multichannel Mix
October 1, 2012
From Chet Dalzell
At its Sept. 13 meeting, the Direct Marketing Club of New York hosted an engaging panel discussion regarding the use of direct mail in a multichannel world, and the panelists included representatives from Citigroup, Gerber Life and The Agency Inside Harte-Hanks. ... Hearing from two financial service brands, and an agency that services brands in several markets, packed the house. I'm not sure if it was the topic or the brands who spoke, or both, that was the draw—but the information imparted prompted lots of audience interest and questions.
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