Orlando Magic Scores Big with Advanced Analytics Software

December 23, 2010

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The National Basketball Association’s (NBA’s) Orlando Magic are helping to lead the sports industry into the age of advanced analytics software, team officials said. Fresh off its recent move to the state-of-the-art Amway Center, a brand new arena in the heart of downtown Orlando, the Magic organization is currently engrossed in a comprehensive data warehousing and advanced analytics project designed to increase revenues by giving decision makers a better understanding of what makes fans tick. The Magic have been using analytics software as the backbone of their dynamic ticket pricing program since the...

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Source: CIO Decisions

Companies Mentioned:

IBM Corporation

Microsoft Corp.

SPSS

People Mentioned:

Anthony Perez

Craig Duncan

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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