Oracle to Acquire Eloqua

December 21, 2012

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Oracle Corp. today agreed to buy Eloqua Inc., a provider of cloud-based marketing automation and revenue performance management software, for $23.50 per share, or approximately $871 million. The deal is expected to close in the first half of 2013. Eloqua shares closed Wednesday at $17.92 on the Nasdaq. The companies said the acquisition will allow marketers to provide a highly personalized and unified experience across channels, create brand loyalty and drive more qualified leads. “Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian, executive vice president of Oracle development...

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Source: B-to-B

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