Obama Administration Unveils 'Consumer Privacy Bill of Rights,' Ad Networks Agree to Act on 'Do Not Track'

February 24, 2012

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The Obama Administration today unveiled a “Consumer Privacy Bill of Rights” as part of a comprehensive blueprint to improve consumers’ privacy protections and ensure that the Internet remains an engine for innovation and economic growth. The blueprint will guide efforts to give users more control over how their personal information is used on the Internet and to help businesses maintain consumer trust and grow in the rapidly changing digital environment. At the request of the White House, the Commerce Department will begin convening companies, privacy advocates and other stakeholders to develop and implement enforceable privacy policies …...

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Source: WhiteHouse.gov

Companies Mentioned:

AOL

Google

Microsoft Corp.

People Mentioned:

Obama

Jon Leibowitz

Bryson

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Editor’s Notes : Privacy’s Tipping Point
June 2010 From Target Marketing
Even on the news front, the U.S. Postal Service gets eclipsed by the Internet. Marketers who used to be on tenterhooks regarding the agency's push to a five-day delivery week now are focused on a bigger threat: a draft federal privacy bill that would further regulate the collection and use of online and offline data, making it harder to come by postal addresses in the first place.

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