Online Social Content Easier to Recall Than Printed Info

January 29, 2013

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Recollecting trivial and sometimes dull Facebook posts is easier than recalling the same information in a book. It also takes less effort to remember posted patter than someone's face, according to new research. The result could be due to the colloquial and largely spontaneous nature of Facebook posts. Whereas books and newspapers typically are combed over by fact-checkers and carefully rewritten by editors, Facebook posts tend to be free flowing and more closely resemble speech. "It's a new way of thinking about memory," says John Wixted, an experimental psychologist at the University of California, San Diego...

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Source: Scientific American

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Laura Mickes

John Wixted

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